message from Johnny
Knowing an idea is "worth it" is tougher than you think.
Testing Strategy
Write Survey
Prioritize Backlog
Storytelling
Stakeholder Management
Analyzing findings
We do it for you. No more investing before testing. Just assumption-free innovation
Work with our expert validation strategists, designers, and consultants to uncover opportunities that transform your organization.
No more worrying about
Expensive Market Reports
Best Guess Building
Recruiting
Customer Interviews
Redesigns
Time Crunch
Idea Validation
Competitor Analysis
We're the personal, innovation-obsessed team you've been dreaming about.
No more big budgets required.
Infinite Opportunity?
So many ideas to choose from, so little time. How do you know which concept is "worth it"? The truth is, 95% of new products fail. Our strategist help uncover the GOOD and BAD before big budgets are spent on best guesses.
Business Design & Market Scan
Before designing or developing, we break down the potential of the opportunity through business design tools such as TAM+SAM+SOM, Value Chain, and Prototyping with numbers. How many people have this problem? How many others (COMPETITORS) are already solving it?
Customer Connection
Who has the pain we are trying to solve for? We embrace early "protopersonas" based on Stakeholder feedback and refine them through Customer Interviews, Surveys, Social Media Scanning, and more. In the end, we deliver highly accurate customer understanding and "synthetic" personas for future support.
"Missy Elliot" Method
Is it worth it? Our mission is to define the Desirability and the Viability of the Idea. To do so, we need to identify our riskiest assumptions and test them in real world scenarios. We do this through RAT (Riskiest Assumption Tests) and Pretotyping.
Insights +++
We aren't here to leave you hanging. Based on feedback from customers, we provide recommendations, further concept adjustments, market insights, and access to all findings via a report, interactive white-board, customer interview recordings, and more.
We've taught over 200 innovators how to build the "right it". Now we can do it for you.
Want a sneak peek of the process?
Toot's Tomato-Free
How it works
1
It starts with alignment.
When you sign up, we'll walk through some onboarding discovery questions and do a "kickoff call" with key stakeholders to understand existing data & context. From there, we create an in-depth Validation Strategy including definition of target audience, competitor & market analysis, and customized testing approach.
2
We dig & discover.
We'll dive into data, social media discussions, existing information, and more to create an organized depiction of the competitors and market potential. We'll also use these elements to inform a "proto-persona".
Hear from the People!
Desk Research and Business Design tools can tell as a lot about the Viability of an idea, but we need to hear from our users. Utilizing Customer Interviews, surveys, and social media platform groups, we can get direct insights from the source: the People.
3
4
Put "it" to the Test.
Leveraging our assumption busting approach, we will present the concept to the "real world" and track the desirability of the idea with a key success metric. After adjusting based on results, we will complete a final round of Customer interviews to provide additional learnings/insights.
5
Execute. Adopt. RUN AWAY?
We will provide a complete package of insights based on our validation process, clearing stating the potential of the idea, a defined market, user interest, and a list of user-driven/market-driven recommendations to enhance the concept. If more testing is desired, we repeat/adjust the process for the same or a new concept for the following month.
It doesn't matter if you have 0 customers or 1,000,000,000+++
We will help support your innovation efforts to efficiently and effectively WOW your customers .
Get a world-class
Validation team starting at $4,999/mo
Instigator
4,999$Every monthWork with a team to validate 1 idea per monthÂ- Competitive Arena
- Business Design
- Social Media Analysis
- 5 Customer Interviews
- 1 Pretotype Experiment
- Product-Market Fit Report
- Insights and Opportunities Recommendations
Innovator
12,999$Every monthWork with a team to validate up to 3 ideas a monthÂ- EVERYTHING in Instigator 3x plus....
- Idea Backlog Prioritization
- Assumption Mapping Session
Lab
35,000$Every monthOn-demand Innovation Lab at your serviceÂ- Idea Backlog Prioritization
- Continuous Market Scanning
- Onboarding In-Person Validation Training Workshop
- DVFS Innovation Management Support
- 5 Pretotypes per month
- Extensive Customer Interactions (Interviews/Surveys/Socials)
- Experiment Tracking Platform
Let's validate together and build the "right it".
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